A new brand is born
WEVO-CHEMIE starts the new business year with new modern brand names replacing previous product descriptions bringing with it a breath of fresh air.
For sometime now, it has become apparent that the family-owned business, specialised in electro casting resins, is an important trade partner on the international market. To further develop this position, structural and organisational changes had to be implemented within the company. As a fist step, the successful launch of SAP Business One helped to improve processes within the organisation. The most distinctive milestone for the new business year is the changeover to the new product names. As opposed to the traditional descriptive names, the new brand names are clear, short and to the point. The new product descriptions can very easily be associated to the corresponding product groups. Below some examples of WEVO-CHEMIEs main product groups:
Polyurethane Casting Resins: WEVOPUR
Polybutadiene Casting Resins: WEVOPUR PD
Epoxy Casting Resins: WEVOPOX
The hardeners can be classified according to their description:
Polyurethane Hardener: WEVONAT
Epoxy Hardener: WEVODUR
The key objective in renaming the products is the distinctive identification of the company on the international market and it underlines WEVO-CHEMIEs long-standing experience and customer trust associated with these. By putting the original company name WEVO in a centre position, it emphasise the unique quality and its global market presence. This new brand should underline the constant high quality, high standard of services and the willingness to embrace innovation which is what WEVO stands for.
Marts 2012